Delhi based entrepreneur Anand Ahuja’s fashion brand ‘Bhaane’ finds its home in Lahore

Bhaane

‘Art has no boundaries’; Bollywood actor Sonam Kapoor‘s husband Anand Ahuja recently did a cross-border fashion collaboration for his clothing brand Bhaane. The collection was inspired by the streets of Lahore (Allama Iqbal Town in particular)

 

 

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What is ‘Bhaane’

 

Bhaane is a clothing brand that manufactures “contemporary, wearable clothing for men and women that celebrates simplicity and the spirit of individuality”. It has its stores located in New Delhi, Mumbai and Bangalore. The brand’s social media recently posted a photo-shoot campaign for its latest collection that featured Pakistani models wearing it clothing on the streets of Allama Iqbal Town.

 

 

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The post read, “Bhaane found its home in Allama Iqbal town, Lahore as we found sun motifs drawn across the designs of gated homes across the colony. We wonder who the designers of this developing city were, what hope they found in a rising Sun, and where such carvings faded off to. Abeera and Mushahid are out at the dawn of light, looking for the Rising Sun, falling on its symbol wherever they run.

 

Check out the collection

 

 

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A post shared by Bhaane (@bhaane)

 

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A post shared by Bhaane (@bhaane)

 

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A post shared by Bhaane (@bhaane)


Who is Anand Ahuja

 

Anand is a Delhite and entrepreneur, owner of the label, Bhane, a well-known clothing brand. He pursued his education from the American Embassy School and higher business studies from the Wharton School of the University of Pennsylvania. He also did an internship at Amazon.com in Seattle, USA.

 

 

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His family owns Shahi Exports, which is the biggest export house of India, typically run by his grandfather Harish Ahuja. The turnover of the company is at $450 million. With all the glitz and glamour around, Anand’s property valuation is around Rs 3,000 crore.

 

This isn’t the first time that an Indian fashion brand has shot its campaign in Pakistan. Earlier in June this year, designer Abhinav Mishra bridal campaign was shot in Lahore.

 

Did you like Bhanne’s new collection? Let us know in the comment section

 

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