Parishae Adnan’s ‘Ahankara’ Is A Perfect Blend of Empowerment And Sustainability!

The fashion industry of Pakistan is full of glitz and glamour that one sees on the surface, in reality, it is a high-pressure job and a cutthroat industry where it is important to work hard and smart to carve a niche for yourself. One such designer is Parishae Adnan on a mission to break stereotypes […]
Malala Yousafzai Creates Magic In A Shimmery Ralph Lauren Gown At Oscar 2023 Debut!

Pride of Pakistan, the magnificent Malala Yousafzai made her Oscar debut with her husband, Aseer Malik. Scroll down more complete details. The Dream Look The 25-year-old Pakistani activist looked magical as she wore a hooded silver sequinned gown by Ralph Lauren with long sleeves and a floor-length skirt. The Nobel Prize laureate accessorised with a […]
Shocking! Maria B Couture Collection Sold-Out Only At The Cost Of Blatantly Disrespecting Graveyard!

Maria B isn’t new to controversies, it seems as if she has one for every season. But this time around it’s the baap of her controversies. The designer made a big bobo as she shot her recent couture campaign at the private ancestral graveyard of the Abbasi family in Bahawalpur. Yes, you read it right. […]
Image Luxury Lawnkari ‘ 23 – The Crown Jewel of Unstitched Collections

Are you ready to immerse within a new realm of luxury fashion which seamlessly blends the best craft inspirations from the East and West, creating pieces embodying the essence of the cultural fusion of unique art forms? Look no further than Image’s Luxury Lawnkari ’23 collection, in which each masterpiece is intricately composed with exquisite […]
Checkout The Top 5 Pakistani Lawn Brands To Wear This Summer!

Women’s love for ethnic wear and particularly LAWN in Pakistan is simply phenomenal. Lawn remains the most sought-after summer-wear across the social and economic divide. As summer is approaching, we can see huge billboards of various brands on major thoroughfares in cities across the country. Within no time the masses go frenzy with bookings and […]
HSY Celebrates Women of Substance With ‘The Rehana Collection’ Launching on Women’s Day

The King of couture Hassan Sheheryar Yasin aka HSY is all set to launch a new collection titled ‘The Rehana Collection’. What’s special about it is the fact that HSY pays homage to her mother and has named the collection after her name. Also, he has designed “affordable” festive clothes keeping in mind that every […]
Asim Jofa’s “RUT, RUNG, RAQS” Celebrates Colors With An Unforgettable Experience Of Tradition!

Asim Jofa’s collections have always inspired women to embrace their persona. Even the fashion-ignorant people have most likely heard of Jofa. With his signature style, he continues to improve on perfection and aims to create more buzz and dress Pakistani women fabulously, breaking fashion stereotypes along the way. Asim Jofa is all set to roll […]
Here’s Why ‘M By Mahira’ Is Strictly For The Raees

From actor to producer, Mahira Khan juggles many hats. And just when you thought she couldn’t possibly manage anymore, the star surprised her fans by announcing the launch of her very own clothing line ‘M by Mahira’. What does M by Mahira offer? M channels Khan’s trademark, style, if you’re a fan, you’ll definitely recognize […]
Breaking Down Shadab Khan’s Wedding Attire In Stunning Creations By Humayun Alamgir

Shadab Khan tied the knot with Saqlain Mushtaq’s daughter in a beautiful intimate ceremony surrounded by close friends and family members. When the news of his wedding came out, the first question on everyone’s mind was which designer will the cricketer be wearing. It was designer Humayun Alamgir who decked up Khan with his elegant […]
‘A New Beginning, A New Experience’ Khaadi Experience Centre Opens At Emporium Mall Lahore

11.02.23 was a busy day for Team Khaadi as The Khaadi Experience Centre, opened at Emporium Mall, Lahore. The megastore spanning 18,000 square feet opened to the public on Saturday, making a bold statement through its mix of digital technology and visual merchandising to create a connection with customers. The brand caters to customers with […]