Shurooq delivered a compelling and emotionally charged presentation at Bridal Couture Week, weaving together heritage craftsmanship and modern bridal elegance in a showcase that resonated deeply with audiences. The brand’s narrative celebrated the strength, grace, and individuality of the contemporary bride—confident, rooted, and unmistakably modern.
The highlight of the evening was acclaimed actress Saba Qamar, who took center stage as the showstopper. Effortlessly commanding the runway, she embodied the essence of the Shurooq bride—powerful yet poised, traditional yet forward-thinking.
The show was meticulously choreographed and directed by Frieha Altaf of Catwalk Event Management, bringing cinematic finesse to the runway. Adding an expressive layer to the presentation was dynamic dance choreography by Daniya Kanwal, which elevated the storytelling through movement.
A soulful voice-over by legendary Anwar Maqsood, paired with the evocative “Pamaal” OST, infused the showcase with emotional gravitas, transforming the runway into a living narrative rather than a conventional fashion show.
Styling was thoughtfully curated by Mamoon, ensuring each look reflected Shurooq’s refined aesthetic. Nauman Paul crafted the flawless makeup for Saba Qamar, while Nabila’s team perfected the beauty looks for the models, complementing the collection’s intricate detailing.
Shurooq’s Bridal Couture Week showcase stood out as a sophisticated celebration of craftsmanship, culture, and storytelling, reaffirming the brand’s place as a powerful voice in contemporary bridal fashion.
