Pakistani fashion has witnessed a transformative journey, marked by the emergence of talented designers who have not only shaped the industry but also gained international acclaim. Among these creative minds, Asim Jofa stands out as a visionary designer, blending tradition with modernity to create a distinctive style that resonates globally. The designer recently featured as a case study for a business class at LUISS Guido Carli University in Rome, Italy. This excited us, and we at Fashion Times Magazine asked him for more details.
Fashion Times Magazine (FTM): Congratulations on being a case study at the Luiss Guido Carli University. How does it feel to represent Pakistan on the global stage?
Asim Jofa (AJ): Honestly, the experience of representing Pakistan on the global stage is truly remarkable. Being featured as a case study at LUISS Guido Carli University not only represents a personal victory for me but also acknowledges the talent and innovation emerging from Pakistan.
(FTM): Tell us a bit about this collaboration. How did it happen?
(AJ): The collaboration with LUISS Guido Carli University materialized as a result of their acknowledgment of my brand’s response to the COVID-19 situation. They conducted an in-depth case study on our transition from fashion to manufacturing protective gear, recognizing our adaptability. After they reached out, we had a conversation, and the rest unfolded as history.
(FTM): What excited you to mentor new designers?
(AJ): It’s exciting to witness new perspectives and ideas. I recall my early days, and having someone to provide guidance can truly make a significant impact. Therefore, why not be that guiding light for someone else?
(FTM): What does it really take for an aspiring fashion designer or creator to make a mark in today’s industry?
(AJ): Success requires a combination of keen observational skills, creativity, and a healthy dose of resilience. Just be authentic to your identity and vision, continue to acquire knowledge, and embrace growth without fear, pushing the boundaries along the way.
Thrilled to be part of LUISS Guido Carli University's curriculum, Asim Jofa is honored for our genuine contribution, notably during COVID-19. Special thanks to Prem S. Menghwar (@p_menghwar) for this collaboration. Committed to shaping future leaders, we're excited for the… pic.twitter.com/qo2O6vLTl1
— Asim Jofa (@asimjofa) November 18, 2023
(FTM): What makes Asim Jofa a timeless label?
(AJ): I believe it involves combining traditional craftsmanship with modern designs. Rather than simply adhering to trends, we craft pieces that endure over time. Emphasizing quality is our core philosophy.
(FTM): Fashion just as everything else is about learning and growing, what are the two key lessons you bank on always?
(AJ): Firstly, maintain a sense of curiosity. The industry is dynamic, and adapting to its changes is crucial. Secondly, be fearless in taking risks. Some of the most rewarding experiences occur when you venture beyond your comfort zone.
(FTM): Would you describe 2023 as the year of learning and achievements?
(AJ): Absolutely! Each year comprises a blend of lessons and victories. Continuous learning adds an element of interest, and accomplishments, regardless of size, serve as motivation. Thus, we can characterize it as a year of both personal growth and success.
Asim Jofa remains a beacon of inspiration for aspiring designers and a symbol of the industry’s evolution in the ever-changing world of fashion. His ability to merge tradition with innovation has not only elevated his brand but has also contributed to the global recognition of Pakistani fashion.
