Singer/ Songwriter Ali Ashraf has released the video of much awaited
song Sangdil Sheher – watch it here: https://youtu.be/FSNSfg22fEc. The whacky video shows the
underbelly of a town and is highly inspired from Gotham.
Directed by Ali Ashraf himself and shot by Faani Films, the video was taken as a challenge for Ali to
achieve a cinematic look which appeals to the aesthetics of today’s visual film medium. “With the crew
and team I had we were able to pull it off. The biggest challenge was for myself as a protagonist to
come up with the look of an unforgettable character and a menace inspired by the likes of the Joker
and Nawazuddin Siddiqui. I wanted to show Islamabad’s underbelly tones, especially the streets that
we shot in, in the basement areas. The character I play was basically a guy falling through the cracks
of a rotten town.”, explains Ali.
The challenge of making the video was the art direction, lighting, post production, framing, color
grading, and getting all the cast. “Since its a visual medium you just have a few seconds to give out the
information. The four characters seated at the table in the video were all given a specific look. The aim
was to make it look like an indie and very original production. I took it upon myself as a challenge as a
film maker to pull off this look and credit goes to the entire team.”, says Ali.
As Ali is experimenting more with the electronic side of music, this song is something he came up with
while sitting at a studio during lockdown. Rithmetic from Karachi is the music producer. Ali and he
collaborated online and came up with Sangdil Sheher. “It was a very creative cinematic experience for
me and a boost as a film maker and singer to create something big. I hope people like the song”, says
Ali.
Watch ‘Sangdil Sheher’ here:
CREDITS:
Singer/Songwriter: Ali Ashraf
Director: Ali Ashraf
Cinematography / Post / CG: Shamsher Rana
Producer: Aman Ullah
Gaffer: Shahzaib Paracha
Music Producer: Rithmetic
First AD: Haziq Ali
Art Direction: Zainab Haya Pasha
Styling: Noor Jammal
Line Producer: Maryam Imtiaz
Cast: Taimur Rashid, Sumyata Ahmed, Bilal Kazi, Nisar Kalia, Umar Butt, Baali, Ali Ashraf.
Special Thanks to – Haris Rao, Meraal Mathar, Karam Qazi, Zeeshan, Kashif.
Photography – Manzar Rasheed
– Ends
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http://www.aliashrafmusic.net
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Follow Ali Ashraf on Twitter: https://twitter.com/aliashrafmusic
Follow Ali Ashraf on Instagram: https://www.instagram.com/aliashrafmusic/
About Ali Ashraf
Ali Ashraf is a singer/songwriter from Islamabad with two album releases and multiple singles. Also working on
his third album along with an electronic EP, the notion of music to him is beyond genres or any restrictions. It’s a
mythical divinity that flows through the instrument and manifests in spoken word. A sources of oneness within.
For further press and publicity purposes with regard to Ali Ashraf contact
press@pitchmediainc.com
