JUST IN: After 17 years, CEO Mark Zuckerberg renames Facebook as ‘Meta’

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Facebook CEO Mark Zuckerberg during a live-streamed virtual and augmented reality conference announced the rebrand of Facebook as ‘Meta’. The tech giant said the change would bring together its different apps and technologies under one new brand. It would not change its corporate structure and the new name reflects its focus on building the metaverse.

 

 


CEO Mark Zuckerberg said during an annual developer’s conference, “We’ve learned a lot from struggling with social issues and living under closed platforms, and now it is time to take everything that we’ve learned and help build the next chapter.”

 

He added, “I am proud to announce that starting today, our company is now Meta. Our mission remains the same, still about bringing people together, our apps and their brands, they’re not changing.”

 

Zuckerberg said the new name, coming from the Greek word for “beyond”, symbolised there was always more to build. Zuckerberg said the new name also reflects that over time, users will not need to use Facebook to use the company’s other services.

 

Facebook, Instagram and WhatsApp, which are used by billions around the world will keep their names under the rebranding critics have called an effort to distract from the platform’s dysfunction.

 

Watch the complete video of Mark Zuckerberg here

 

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