- Hyundai Motor launches campaign to install the world’s first Nano Cooling Film for free on more than 70 Hyundai vehicles in the test market, Lahore, Pakistan·
- Nano Cooling Film blocks external heat and emits internal radiant heat to the outside while maintaining high transparency to allow unobstructed vision·
- The material significantly reduces a vehicle’s interior temperature without violating local regulations, resulting in increased comfort and reduced energy consumption·
- To expect entering mass production of the technology in the future
LAHORE, PAKISTAN, April22, 2024 – Hyundai Motor Company (Hyundai Motor)todaylaunched the‘Made Cooler By Hyundai’ campaign in Lahore, Pakistan, to bring relief tolocal driversstruggling with summer heat and energy costs.
Through the campaign, the company willapply the world’s firstNano Cooling Film to the windows of more than 70 Hyundai vehicles.
Nano Cooling Film not only blocks solar heat but also radiates infrared rays from inside the vehicle to the outside. This innovative transparent filmmaximizes heat dissipation by incorporating a nanostructure with excellent heat transfer characteristics.
Hyundai Motor selected the Lahore market to introduce its transparent film, where attaching tinted film to windows is prohibited for security reasons.
This innovative solution aims to provide relief to local drivers who face the challenges of scorching summer heat exceeding 50°C and high energy costs caused by excessive air conditioning. Nano Cooling Filmcan reduce the interior temperature by over 10°C without darkening the windows and complies with local laws.
Hyundai Motor has actively promoted the campaignthrough local media and influencers and is also displaying exclusively designed “Made Cooler By Hyundai’ stickers on the vehicles that have the film applied.
Nano Cooling Film surpasses conventional tint films in its ability to block heat while maintaining high transparency and unobstructed vision. This is achieved through its unique composition of threelayers that selectively block or emit specific wavelengths of solar heat.
The film’s outer layer radiates heat at mid-infrared wavelengths from the interior of the vehicle to the exterior, while the inner two layers reflect incoming heat at near-infrared wavelengths, reducing the total amount of heat that reaches the inside of the vehicle.
Hyundai Motor plans to use empirical data from this pilot campaign to ensure quality and enter mass production of the film in the near future.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
