11.02.23 was a busy day for Team Khaadi as The Khaadi Experience Centre, opened at Emporium Mall, Lahore. The megastore spanning 18,000 square feet opened to the public on Saturday, making a bold statement through its mix of digital technology and visual merchandising to create a connection with customers.
The brand caters to customers with the first-ever rendition of Kreate Your Mark in Lahore; a non-profit platform through which women entrepreneurs will be given a chance to showcase their product line and receive 100% of the sales contribution.
What’s so monumental about the space? From raw open-pore wood structures and milled-in wall arches to the floor tiles, the pattern of the interior facade runs thematically through the entire Experience Centre, making it visually striking and memorable. From eye-catching branding installations to multifunctional merchandise carriers, the essential and clean line structures will allow customers to engage with the products in a whole new way.
Further, the Experience Centre is a homage to the relentless pursuit of innovation that will create the most desirable customer experience. The new store design reflects the brand’s commitment to sustainability within an intimate, personal and architectural atmosphere.
To this end, customers are welcomed by an immersive 3D art installation called the ‘Light Box’ and digital screens that will draw them in to explore the space and discover Khaadi’s latest product assortments. The new store is also home to the brand’s ready to wear, fabrics, fragrances and accessories and man fabrics and fragrances.
So, what are you waiting for? Go and see what the buzz is all about!
